Volusion
Simple and Customizable Ecommerce Built for Growth
Volusion is a comprehensive e-commerce platform designed to help retail businesses create, manage, and scale online stores. It features a robust website creator, advanced inventory management, and built-in marketing tools that allow merchants to process secure payments and analyze store performance without extensive technical knowledge.
Personal
Professional
Business
10
ready to use- Drag-and-Drop Editor
- Responsive Store Themes
- Inventory & Stock Tracking
- Product Variant Pricing
- Volusion Payments Integration
- Zero Transaction Fees
- Secure Checkout Flow
- Recurring & Subscription Pricing
- Built-in CRM Tools
- Abandoned Cart Reports
- SEO Metadata Management
- Auto-Generated Sitemaps
Volusion at a glance
Overall Score
Volusion is a legacy e-commerce platform built for straightforward physical product stores. It has zero platform transaction fees and solid inventory management, which sounds appealing until you bump against its revenue caps and outdated interface—then you realize you're paying for infrastructure that modern competitors left behind years ago.
The reality: Volusion was innovative in 1999. Today it's a relic competing against Shopify, BigCommerce, and WooCommerce, all of which offer better design flexibility, stronger app ecosystems, and more modern workflows. It works if you have a simple store with predictable sales and don't mind wrestling with an aging UI.
Pros
- Zero platform transaction fees means you only pay your payment processor, not Volusion on top.
- Bulk product import/export, variant pricing, low-stock alerts, and detailed inventory tracking are all native, no paid apps required.
- Built-in CRM, phone order processing, loyalty programs, and daily deal engines come standard instead of being nickel-and-dimed as add-ons.
- PCI-certified infrastructure, fraud scoring tools, and SOC 2 compliance provide solid security foundations.
- Real-time shipping rate calculators and native payment gateway support streamline basic operations.
Cons
- Strict annual sales caps (GMV limits) force automatic upgrades even if you don't need extra features. Hit your limit mid-year and you're paying for a tier up, whether you want it or not.
- No built-in blogging engine, so content marketing requires running WordPress on a subdomain and manually linking it.
- Digital products aren't supported—you can't sell PDFs, software, or downloadable media directly through the platform.
- Theme library is tiny (about 11 free themes), and customization beyond templates requires hand-editing HTML/CSS.
- App ecosystem is skeletal compared to Shopify's marketplace, making integrations awkward and dependent on third-party workarounds.
- Customer support has visibly degraded; long-time users report that once-responsive support has become slow, unhelpful with billing issues, and hard to reach.
Volusion is a zombie platform—still functioning, still technically capable, but clearly neglected and outpaced. If you're a legacy merchant from 2010 with a steady catalog of 50 simple products and you hate third-party apps, it might survive your use case. But for anyone new, growing, or needing blogging, digital products, or modern design tools, this is a false economy. You'll spend frustration and time fighting an outdated interface and weak support only to save a few dollars on transaction fees that Shopify doesn't even charge anymore.
**The GMV revenue caps are particularly punitive:**hitting your limit doesn't give you time to assess whether you actually need the features in the higher tier, you just get forced into it. For growing businesses, that's a dealbreaker. Skip this and move to something built in the last decade.
Best Templates from Volusion
Explore stunning templates built with Volusion.
