Wix
The new way to create a website
Wix is a leading cloud-based development platform that provides a versatile ecosystem for creating everything from simple personal sites to complex enterprise applications. It offers two primary design paths: the Classic Wix Editor, known for its intuitive "pixel-perfect" drag-and-drop freedom, and Wix Studio, a professional-grade platform designed for agencies and freelancers that features advanced responsive logic, CSS Grid support, and deep developer tools.
Free
Light
Core
Business
Business Elite
20
ready to use- AI Website Builder
- Drag & Drop Editor
- 2000+ Website Templates
- AI Assistant (Aria)
- Brand Style Manager
- Components & Graphics Library
- eCommerce
- Online Booking & Scheduling
- Blog Builder
- Online Portfolio
- Online Courses
- Events & Ticketing
Wix at a glance
Overall Score
Wix commands roughly a third of the commercial website-builder market, and it's the platform most often cited as the gold standard for rapid visual deployment. Its free-form drag-and-drop editor, huge template library, and built-in e-commerce features make it a genuine fit for small-to-medium businesses, portfolios, and design agencies.
The polarizing part: business review platforms rate Wix well, but consumer complaint sites tell a very different story, driven largely by billing practices around auto-renewal and refunds rather than the core design tool itself. It's worth separating "is the builder good" from "are the billing terms fair" when weighing this one.
Pros
- Genuinely free-form visual drag-and-drop puts elements anywhere on the canvas, no rigid grid boxing you in
- Massive template library and 750+ apps in the marketplace cover most feature gaps out of the box
- Strong built-in technical SEO controls: custom meta tags, canonical tags, structured JSON-LD schema, and direct Google Search Console integration
- Wix Studio adds custom animation tools and multi-site workspaces for agencies and professional design teams
- Rated consistently well on business-focused platforms like Capterra and G2 for deployment speed and design flexibility
Cons
- No database portability at all, your site is locked into Wix's template structure with no path to export it elsewhere
- Auto-renewal locks you into another full term of the same length rather than switching to month-to-month, and missed notifications have led to real billing disputes
- The 14-day refund window doesn't apply to renewals, upgrades, domains, or professional email, cancelling after that just stops future renewal, no partial refund
- Only a small fraction of support requests successfully reach a human agent past the automated chatbot layer
- Custom CRM integrations have reportedly failed to sync with Wix's core database, causing crawl errors and real SEO visibility drops
Wix deserves its reputation as one of the most capable visual builders for getting a good-looking site live fast. The free-form editor genuinely gives more layout freedom than most grid-based competitors, and between the template library and app marketplace, most small businesses and agencies can build exactly what they need without touching code.
Best Templates from Wix
Explore stunning templates built with Wix.
