Format
All the tools you need to support your creative business.
Format is a website builder designed for photographers and visual artists to showcase and sell their work. It features a collection of specialized themes, a client proofing system for image delivery, and an integrated e-commerce store that supports both digital downloads and physical product fulfillment.
Basic
Pro
Pro Plus
10
ready to use- Drag-and-Drop Design Editor
- Flex Block Layout System
- Snap Grid Positioning
- 90+ Responsive Templates
- On-the-Fly Template Switching
- Native Video Hosting
- High-Resolution Image Storage
- Automated Merch Fulfillment
- Commission-Free Online Store
- Client Proofing Galleries
- Secure File Transfers
- Client Contracts System
Format at a glance
Overall Score
Format is a portfolio builder obsessed with visual presentation. It's built for photographers, artists, and designers—not general businesses. Everything is optimized for high-resolution images, seamless mobile galleries, and client workflow tools like password-protected proofing and Lightroom integration.
Why creatives love it: templates are genuinely beautiful, setup takes under 15 minutes, and built-in client tools eliminate needing separate platforms for proofing and delivery. It strips away blog engines and commerce clutter that aren't useful for visual work.
Pros
- Templates are purpose-built for photography and visual work, with seamless mobile-responsive galleries that look professional immediately.
- Built-in client proofing galleries with password protection, image annotation, and feedback tools eliminate external proofing platform costs.
- Lightroom plugin integration and mobile app make uploading and managing galleries fast, even from the field.
- Commission-free digital and print sales tools plus watermarking and copyright protection are included.
- Quick template switching preserves your content, so experimenting with different gallery styles is low friction.
- Setup and photo uploading are genuinely fast; non-technical users launch in 15 minutes.
- 24/7 live chat support is responsive and photography-workflow-aware.
Cons
- Template layouts feel rigid for creatives who want freeform design control; CSS customization is restricted to higher tiers.
- Entry-level plan caps you at 10 pages and 70 high-res images, which active photographers exceed immediately, forcing tier upgrades.
- SEO controls and traffic analytics lag behind general-purpose builders.
- Not designed for complex navigation structures, heavy text content, or multi-level site architecture.
- Custom domain migration setup requires more steps than expected and occasionally creates support friction.
Format is the obvious choice if you're a photographer or visual artist who just wants a beautiful, low-maintenance portfolio with embedded client tools. It does that exceptionally well and the pricing is reasonable for what you get.
Best Templates from Format
Explore stunning templates built with Format.
